https://oflair.com Creative Leader X Brand Storyteller Sat, 08 Jun 2024 17:18:36 +0000 https://oflair.com en https://oflair.com/Home Sat, 21 Jul 2018 22:01:40 +0000 Creative Leader X Brand Storyteller https://oflair.com/Home Creative Leader | Brand Storyteller CREATING HIGH PERFORMANCE BRAND SYSTEMS, EXPERIENCES, &amp; ACTIVATIONS https://oflair.com/Blue-Origin Sat, 08 Jun 2024 17:18:36 +0000 Creative Leader X Brand Storyteller https://oflair.com/Blue-Origin <img width="2000" height="1149" width_o="2000" height_o="1149" data-src="https://freight.cargo.site/t/original/i/90d9409784a2bc7b8a54f217a682c4a6101e5d027384f23a1c30ef93ce694d9f/Blue-Origin-logo.png" data-mid="212631530" border="0" src="https://freight.cargo.site/w/1000/i/90d9409784a2bc7b8a54f217a682c4a6101e5d027384f23a1c30ef93ce694d9f/Blue-Origin-logo.png" /> Blue Origin The Essence of Flight The Blue Origin identity was inspired by nature. It celebrates something inherently of the Earth—the simplest, most iconic symbol of flight. The feather is a universal symbol. It promises progress, power and a reverence for life. <img width="1400" height="801" width_o="1400" height_o="801" data-src="https://freight.cargo.site/t/original/i/b903350ee3a4c2c6229089e3d5bb073c8943e12c3f5f12e81770e05cdba8ab00/Blue-Origin-identity-1.png" data-mid="212534370" border="0" src="https://freight.cargo.site/w/1000/i/b903350ee3a4c2c6229089e3d5bb073c8943e12c3f5f12e81770e05cdba8ab00/Blue-Origin-identity-1.png" /> <img width="2884" height="2134" width_o="2884" height_o="2134" data-src="https://freight.cargo.site/t/original/i/98600e9ecef54e8050290c022b7687f0adc7d780e3913f7941edd8d38ba98fdb/BlueOrigin_NewShepard_LandingPad.jpg" data-mid="212536261" border="0" src="https://freight.cargo.site/w/1000/i/98600e9ecef54e8050290c022b7687f0adc7d780e3913f7941edd8d38ba98fdb/BlueOrigin_NewShepard_LandingPad.jpg" /> <img width="1400" height="801" width_o="1400" height_o="801" data-src="https://freight.cargo.site/t/original/i/e5fd4db4fbd608f01ffaf21abdf1a938d410736892b53bdf41aba9fff58007e4/Blue-Origin-identity-2.png" data-mid="212534371" border="0" src="https://freight.cargo.site/w/1000/i/e5fd4db4fbd608f01ffaf21abdf1a938d410736892b53bdf41aba9fff58007e4/Blue-Origin-identity-2.png" /> <img width="1920" height="1242" width_o="1920" height_o="1242" data-src="https://freight.cargo.site/t/original/i/ca362c5a3bdb072a30c7632a1c7b4261941c348964cd94d8f5e5a4d1fda965bf/blueorigin-hammer-web-hero-booster-land.jpg" data-mid="212536262" border="0" src="https://freight.cargo.site/w/1000/i/ca362c5a3bdb072a30c7632a1c7b4261941c348964cd94d8f5e5a4d1fda965bf/blueorigin-hammer-web-hero-booster-land.jpg" /> <img width="1400" height="801" width_o="1400" height_o="801" data-src="https://freight.cargo.site/t/original/i/a6ffc45098ee636d98c92918c04a5f95546e1f8b5aa048c2980d3fe691dc82e3/Blue-Origin-identity-3.png" data-mid="212534372" border="0" src="https://freight.cargo.site/w/1000/i/a6ffc45098ee636d98c92918c04a5f95546e1f8b5aa048c2980d3fe691dc82e3/Blue-Origin-identity-3.png" /><img width="2000" height="1149" width_o="2000" height_o="1149" data-src="https://freight.cargo.site/t/original/i/90d9409784a2bc7b8a54f217a682c4a6101e5d027384f23a1c30ef93ce694d9f/Blue-Origin-logo.png" data-mid="212631530" border="0" src="https://freight.cargo.site/w/1000/i/90d9409784a2bc7b8a54f217a682c4a6101e5d027384f23a1c30ef93ce694d9f/Blue-Origin-logo.png" /> https://oflair.com/The-Economics-of-Cocaine Sun, 19 Aug 2018 17:32:48 +0000 Creative Leader X Brand Storyteller https://oflair.com/The-Economics-of-Cocaine Netflix X The Wall Street Journal Pushing the Boundaries of Native Advertising Blending the latest in Web GL technology and hard journalism to deliver an engaging and award-winning experience. <img width="500" height="900" width_o="500" height_o="900" data-src="https://freight.cargo.site/t/original/i/c3b6163949a5e16f10d0b179bb4f800c869e77596419e69dc7c612dce77e7922/wsj_mobile_03.jpg" data-mid="22563331" border="0" src="https://freight.cargo.site/w/500/i/c3b6163949a5e16f10d0b179bb4f800c869e77596419e69dc7c612dce77e7922/wsj_mobile_03.jpg" /> <img width="500" height="900" width_o="500" height_o="900" data-src="https://freight.cargo.site/t/original/i/27a018bdf61281e83caf61af2fdd5cec328706b673239c38c9914e6fbe2f534c/wsj_mobile_02.jpg" data-mid="22563332" border="0" src="https://freight.cargo.site/w/500/i/27a018bdf61281e83caf61af2fdd5cec328706b673239c38c9914e6fbe2f534c/wsj_mobile_02.jpg" /> <img width="500" height="900" width_o="500" height_o="900" data-src="https://freight.cargo.site/t/original/i/4c7af432800b65ed5f2efa052e0946dd47225ebcd43219a13c7b34f2c29699a5/wsj_mobile_01.jpg" data-mid="22563333" border="0" src="https://freight.cargo.site/w/500/i/4c7af432800b65ed5f2efa052e0946dd47225ebcd43219a13c7b34f2c29699a5/wsj_mobile_01.jpg" /> <img width="311" height="429" width_o="311" height_o="429" data-src="https://freight.cargo.site/t/original/i/31e75c8350e91975dc2aedcdab792b50e3c45d8580b1d693ae349ab58a5bc5a1/drawing-lines.gif" data-mid="22620665" border="0" src="https://freight.cargo.site/w/311/i/31e75c8350e91975dc2aedcdab792b50e3c45d8580b1d693ae349ab58a5bc5a1/drawing-lines.gif" /> <img width="1400" height="2028" width_o="1400" height_o="2028" data-src="https://freight.cargo.site/t/original/i/aeb60f78394b016c82fded808713e53005c03184e3454cbab31ab089338253ed/cartel-article-bg.jpg" data-mid="22563350" border="0" src="https://freight.cargo.site/w/1000/i/aeb60f78394b016c82fded808713e53005c03184e3454cbab31ab089338253ed/cartel-article-bg.jpg" /> <img width="784" height="343" width_o="784" height_o="343" data-src="https://freight.cargo.site/t/original/i/96ddc3c0ad2c08c74f5b5b54b1265e5fadd82e528f50aacb57a85e5ec1f4b96b/plane.png" data-mid="22563342" border="0" src="https://freight.cargo.site/w/784/i/96ddc3c0ad2c08c74f5b5b54b1265e5fadd82e528f50aacb57a85e5ec1f4b96b/plane.png" /> <img width="1500" height="969" width_o="1500" height_o="969" data-src="https://freight.cargo.site/t/original/i/7dc6afec4a8c6581c4ce5cc4c6da186f52e3ff929421c48df7e4a49151d4817a/pablo_face_halftone.jpg" data-mid="22563343" border="0" src="https://freight.cargo.site/w/1000/i/7dc6afec4a8c6581c4ce5cc4c6da186f52e3ff929421c48df7e4a49151d4817a/pablo_face_halftone.jpg" /> <img width="311" height="429" width_o="311" height_o="429" data-src="https://freight.cargo.site/t/original/i/31e75c8350e91975dc2aedcdab792b50e3c45d8580b1d693ae349ab58a5bc5a1/drawing-lines.gif" data-mid="22620665" border="0" src="https://freight.cargo.site/w/311/i/31e75c8350e91975dc2aedcdab792b50e3c45d8580b1d693ae349ab58a5bc5a1/drawing-lines.gif" /> <img width="518" height="658" width_o="518" height_o="658" data-src="https://freight.cargo.site/t/original/i/9646c601aeb700cbb279c4720781d88906504148753a118b0d589dccc80e8e53/plant.png" data-mid="22563341" border="0" src="https://freight.cargo.site/w/518/i/9646c601aeb700cbb279c4720781d88906504148753a118b0d589dccc80e8e53/plant.png" /> Results D&amp;AD→ Digital Design &amp; Website / 2016 The Webby Awards → Best Branded Editorial Experience / 2016 Cannes Lions → Best Branded Editorial Experience / 2016 https://oflair.com/Airwalk Sun, 21 Apr 2019 20:11:34 +0000 Creative Leader X Brand Storyteller https://oflair.com/Airwalk <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/09e6a672264229022e4b9f609e76f2e6ed727a0dc1a148600ad0e9e295f681bc/Airwalk_header.jpg" data-mid="225038545" border="0" src="https://freight.cargo.site/w/1000/i/09e6a672264229022e4b9f609e76f2e6ed727a0dc1a148600ad0e9e295f681bc/Airwalk_header.jpg" /> Airwalk &amp; Collective International Since ‘86The classic brand that shaped the surf, skate and snow movement. I led Airwalk’s re-entry into the market through creative leadership, strategic direction and bold design—translating culture, attitude and performance into meaningful brand experience. Brand Imagery Oversaw 12+ annual shoots and six seasonal catalogs, shaping the visual language of Airwalk across men’s, women’s, surf, skate, and snow categories. <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/35534a7adcd46db27b454cd1e3fc24e81e104f89583fbc6896122af405149621/Airwalk_athlete.jpg" data-mid="40524610" border="0" src="https://freight.cargo.site/w/1000/i/35534a7adcd46db27b454cd1e3fc24e81e104f89583fbc6896122af405149621/Airwalk_athlete.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/ed6bc57a8f5af68dec6ca4cf1b75185cb69c8edb7d14d00c0120e17d69eb8b29/Airwalk_athlete2.jpg" data-mid="40524611" border="0" src="https://freight.cargo.site/w/1000/i/ed6bc57a8f5af68dec6ca4cf1b75185cb69c8edb7d14d00c0120e17d69eb8b29/Airwalk_athlete2.jpg" /> Print Advertising Produced culturally relevant print campaigns spanning action sports, youth lifestyle, and music media. <img width="1707" height="1067" width_o="1707" height_o="1067" data-src="https://freight.cargo.site/t/original/i/c3f84fe59d2c9a0be45d350d93a6dbd91a16ef3c30c3570487a10bc5c843d2fb/Artboard-1.jpg" data-mid="40523490" border="0" src="https://freight.cargo.site/w/1000/i/c3f84fe59d2c9a0be45d350d93a6dbd91a16ef3c30c3570487a10bc5c843d2fb/Artboard-1.jpg" /> <img width="1707" height="1067" width_o="1707" height_o="1067" data-src="https://freight.cargo.site/t/original/i/4753bbbab74fc98510908983656eb769a7800ea50592df3e6825f70703d6151d/Artboard-2.jpg" data-mid="40523491" border="0" src="https://freight.cargo.site/w/1000/i/4753bbbab74fc98510908983656eb769a7800ea50592df3e6825f70703d6151d/Artboard-2.jpg" /> <img width="1707" height="1067" width_o="1707" height_o="1067" data-src="https://freight.cargo.site/t/original/i/8aad41d920872fe29843511ebbb5b90350a4b40cbd7bc60020a3a6ad80b7c75d/Artboard-3.jpg" data-mid="40523492" border="0" src="https://freight.cargo.site/w/1000/i/8aad41d920872fe29843511ebbb5b90350a4b40cbd7bc60020a3a6ad80b7c75d/Artboard-3.jpg" /> <img width="1707" height="1067" width_o="1707" height_o="1067" data-src="https://freight.cargo.site/t/original/i/31850e48419aeb7b0a7a657ff7a31f3a57a946f18b181ecc73efda2098f58942/2013_CLI_CreativeReview17_o.jpg" data-mid="40523057" border="0" src="https://freight.cargo.site/w/1000/i/31850e48419aeb7b0a7a657ff7a31f3a57a946f18b181ecc73efda2098f58942/2013_CLI_CreativeReview17_o.jpg" /> <img width="2500" height="1563" width_o="2500" height_o="1563" data-src="https://freight.cargo.site/t/original/i/4155f60f480e50afe98a556fa8cccdbe1c6550e9e46648582f5c5be0f98b0f4b/Airwalk_athlete3.jpg" data-mid="40524564" border="0" src="https://freight.cargo.site/w/1000/i/4155f60f480e50afe98a556fa8cccdbe1c6550e9e46648582f5c5be0f98b0f4b/Airwalk_athlete3.jpg" /> <img width="950" height="594" width_o="950" height_o="594" data-src="https://freight.cargo.site/t/original/i/0d286dde19b682ed133c62503ec770f0563a32763671bb9a8471fbfc8762ca35/Airwalk_ADS_o.jpg" data-mid="40523065" border="0" src="https://freight.cargo.site/w/950/i/0d286dde19b682ed133c62503ec770f0563a32763671bb9a8471fbfc8762ca35/Airwalk_ADS_o.jpg" /> Airwalk Women’s Collection Campaign A bold, refined campaign and digital experience built to reposition and amplify the Women’s Collection. <img width="1707" height="1067" width_o="1707" height_o="1067" data-src="https://freight.cargo.site/t/original/i/27391d5b8c1ba71ad3e60a9e61412bbde9d2ac6138e0c5319a9b8bb1560085d0/2013_CLI_CreativeReview179_o.jpg" data-mid="40523063" border="0" src="https://freight.cargo.site/w/1000/i/27391d5b8c1ba71ad3e60a9e61412bbde9d2ac6138e0c5319a9b8bb1560085d0/2013_CLI_CreativeReview179_o.jpg" /> <img width="1707" height="1067" width_o="1707" height_o="1067" data-src="https://freight.cargo.site/t/original/i/81558954e31d03e1dc7b9bb53036a4016912280714981ce5ae3a8ac165bb232d/airwalk_womens.jpg" data-mid="40523066" border="0" src="https://freight.cargo.site/w/1000/i/81558954e31d03e1dc7b9bb53036a4016912280714981ce5ae3a8ac165bb232d/airwalk_womens.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/d934aa38830602783cb8bdfe8d332788155502bbaa03cebfd7ee865a351f1cf0/Airwalk_women.jpg" data-mid="40524500" border="0" src="https://freight.cargo.site/w/1000/i/d934aa38830602783cb8bdfe8d332788155502bbaa03cebfd7ee865a351f1cf0/Airwalk_women.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/c30a86e9c92f2e9c596f5f0ab32c9a98a9edfe1dc752f9b036e39919d23840b2/Airwalk_women8.jpg" data-mid="40524503" border="0" src="https://freight.cargo.site/w/1000/i/c30a86e9c92f2e9c596f5f0ab32c9a98a9edfe1dc752f9b036e39919d23840b2/Airwalk_women8.jpg" /> <img width="1707" height="1067" width_o="1707" height_o="1067" data-src="https://freight.cargo.site/t/original/i/8d153b108755c061d4fae96d042967d4e34ee2081522ed58d16bb04092fcfcbf/2013_CLI_CreativeReview177_o.jpg" data-mid="40523059" border="0" src="https://freight.cargo.site/w/1000/i/8d153b108755c061d4fae96d042967d4e34ee2081522ed58d16bb04092fcfcbf/2013_CLI_CreativeReview177_o.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/ea66494ef01d6fc3b5c7df90510915aa9cee53a8b12fa5b47e7defbe6d5e4e49/Airwalk_women5.jpg" data-mid="40524501" border="0" src="https://freight.cargo.site/w/1000/i/ea66494ef01d6fc3b5c7df90510915aa9cee53a8b12fa5b47e7defbe6d5e4e49/Airwalk_women5.jpg" /> Already Famous Integrated Campaign A comprehensive NYC launch activation blending influencer strategy, live events, and an original video series—driving momentum for the brand’s re-entry. <img width="2000" height="1302" width_o="2000" height_o="1302" data-src="https://freight.cargo.site/t/original/i/354f8d3fd4fe774e25ea37b63f07313ba20368b974583736fdb09513e84b8e58/export13-3.jpg" data-mid="40523825" border="0" src="https://freight.cargo.site/w/1000/i/354f8d3fd4fe774e25ea37b63f07313ba20368b974583736fdb09513e84b8e58/export13-3.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/a972f9187b0cfa8eb6fe50696bc415ec5a4c9481a33a88db1bbc8e64aed55d1a/Airwalk_AF_shirt.jpg" data-mid="40790247" border="0" src="https://freight.cargo.site/w/1000/i/a972f9187b0cfa8eb6fe50696bc415ec5a4c9481a33a88db1bbc8e64aed55d1a/Airwalk_AF_shirt.jpg" /><img width="1000" height="651" width_o="1000" height_o="651" data-src="https://freight.cargo.site/t/original/i/d4734badc05184fa11aebc590a48438b5c258c214e3a800a6a2bd8c8d0fd284c/export55_o.jpg" data-mid="40523826" border="0" src="https://freight.cargo.site/w/1000/i/d4734badc05184fa11aebc590a48438b5c258c214e3a800a6a2bd8c8d0fd284c/export55_o.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/af0d83cd630cb47b934cf2e79c8e010e3d5862cd9a54dd774b450f5effffac5e/Airwalk_AF_web.jpg" data-mid="40524779" border="0" src="https://freight.cargo.site/w/1000/i/af0d83cd630cb47b934cf2e79c8e010e3d5862cd9a54dd774b450f5effffac5e/Airwalk_AF_web.jpg" /> <img width="1000" height="651" width_o="1000" height_o="651" data-src="https://freight.cargo.site/t/original/i/fb6993e9b2659c2045d8fc3e615a6a717eeec20388f2f944cc97f0709f3bed2f/export58_o.jpg" data-mid="40523829" border="0" src="https://freight.cargo.site/w/1000/i/fb6993e9b2659c2045d8fc3e615a6a717eeec20388f2f944cc97f0709f3bed2f/export58_o.jpg" /> <img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/ffe643117b25387dffd4cfefaec6c0810f31ac640082f6f613e35d53daf61d06/Airwalk_AF_ad.jpg" data-mid="40524746" border="0" src="https://freight.cargo.site/w/1000/i/ffe643117b25387dffd4cfefaec6c0810f31ac640082f6f613e35d53daf61d06/Airwalk_AF_ad.jpg" /> Credits Chris O'Flaherty, Creative DirectorGabe Re, Art DirectorLaura Kotlowski, Visual DesignerJoshua Malinow, Visual DesignerAnthony Cozzi, Visual Designer https://oflair.com/Coalition-by-Kinship Tue, 20 Oct 2020 13:57:57 +0000 Creative Leader X Brand Storyteller https://oflair.com/Coalition-by-Kinship <img width="2400" height="1668" width_o="2400" height_o="1668" data-src="https://freight.cargo.site/t/original/i/592bec47e89f434dfb7607112bbb71c4a9850150cc7327eba7e367603c15c31a/kinship-feature.png" data-mid="225039505" border="0" src="https://freight.cargo.site/w/1000/i/592bec47e89f434dfb7607112bbb71c4a9850150cc7327eba7e367603c15c31a/kinship-feature.png" /> Coalition by Kinship The Future of Pet Care We brought an event experience to life, from nose to tail <img width="2800" height="1570" width_o="2800" height_o="1570" data-src="https://freight.cargo.site/t/original/i/e42f8a87d54850b0d958cdf7400a3c96707869a39bd8dcb3aa9887e5d61aec65/kinship-Responsive-1.png" data-mid="86321734" border="0" src="https://freight.cargo.site/w/1000/i/e42f8a87d54850b0d958cdf7400a3c96707869a39bd8dcb3aa9887e5d61aec65/kinship-Responsive-1.png" /> To empower the company’s marketing team, we developed a comprehensive set of visual and verbal guidelines, followed by a training workshop to introduce Kinship to their new event identity and collateral. <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/91339546ad1cc0c30483cac3539ebc8feec69472e22851aeb33cd33fb3231592/Toolkit-1.png" data-mid="86160267" border="0" src="https://freight.cargo.site/w/1000/i/91339546ad1cc0c30483cac3539ebc8feec69472e22851aeb33cd33fb3231592/Toolkit-1.png" /> <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/a27502d84ab2f46863e9a60b63027626657c6aa2db2c88539ed0afd53f6b20b1/Toolkit-2.png" data-mid="86160523" border="0" src="https://freight.cargo.site/w/1000/i/a27502d84ab2f46863e9a60b63027626657c6aa2db2c88539ed0afd53f6b20b1/Toolkit-2.png" /> <img width="1169" height="644" width_o="1169" height_o="644" data-src="https://freight.cargo.site/t/original/i/496a0fc9f3e8b92dcc5a048f2e22584fa3967bff4e6ae45cb0ce0d1eb2d44add/Group-5.png" data-mid="86263411" border="0" src="https://freight.cargo.site/w/1000/i/496a0fc9f3e8b92dcc5a048f2e22584fa3967bff4e6ae45cb0ce0d1eb2d44add/Group-5.png" /> <img width="853" height="1059" width_o="853" height_o="1059" data-src="https://freight.cargo.site/t/original/i/bd69208ae60c48c2814c414181d1103db5fe43983cf0ced0af57caed0fcb9df4/Group-4.png" data-mid="86263412" border="0" src="https://freight.cargo.site/w/853/i/bd69208ae60c48c2814c414181d1103db5fe43983cf0ced0af57caed0fcb9df4/Group-4.png" /> <img width="1169" height="647" width_o="1169" height_o="647" data-src="https://freight.cargo.site/t/original/i/dae5fccc714f6953b33a0976f93b82bd7d1bd74b301cf67c076d7d17f35f7878/Group-6.png" data-mid="86263413" border="0" src="https://freight.cargo.site/w/1000/i/dae5fccc714f6953b33a0976f93b82bd7d1bd74b301cf67c076d7d17f35f7878/Group-6.png" /> <img width="1187" height="792" width_o="1187" height_o="792" data-src="https://freight.cargo.site/t/original/i/8e6136b39826e3462a319ff1b4c6e86886a99ef5f7e08184d56ac362de4e661c/Image-3.png" data-mid="86263414" border="0" src="https://freight.cargo.site/w/1000/i/8e6136b39826e3462a319ff1b4c6e86886a99ef5f7e08184d56ac362de4e661c/Image-3.png" /> <img width="972" height="798" width_o="972" height_o="798" data-src="https://freight.cargo.site/t/original/i/34c4996a94e4f72d4123f3fa3b0cb7ef5898a5118de7633b7ffc02c54aee34bd/Group-7.png" data-mid="86263415" border="0" src="https://freight.cargo.site/w/972/i/34c4996a94e4f72d4123f3fa3b0cb7ef5898a5118de7633b7ffc02c54aee34bd/Group-7.png" /> <img width="1123" height="818" width_o="1123" height_o="818" data-src="https://freight.cargo.site/t/original/i/cbb9aa4063fae76eb9f0cfb649d0c224e36bd0b5deebbdc190cb9de4d99975fc/Image-2.png" data-mid="86263417" border="0" src="https://freight.cargo.site/w/1000/i/cbb9aa4063fae76eb9f0cfb649d0c224e36bd0b5deebbdc190cb9de4d99975fc/Image-2.png" /> <img width="917" height="819" width_o="917" height_o="819" data-src="https://freight.cargo.site/t/original/i/e5390a8e04ab15e6e38e4437edfb529a197c9ed7859e7f9c13ab98656e4ffd1e/Image-1.png" data-mid="86263418" border="0" src="https://freight.cargo.site/w/917/i/e5390a8e04ab15e6e38e4437edfb529a197c9ed7859e7f9c13ab98656e4ffd1e/Image-1.png" /> <img width="2659" height="1280" width_o="2659" height_o="1280" data-src="https://freight.cargo.site/t/original/i/8960c9a75593635d0d4f762b6615c182f934ac8290113862fe03fa7dfbbd4de3/icon-set.png" data-mid="86422447" border="0" src="https://freight.cargo.site/w/1000/i/8960c9a75593635d0d4f762b6615c182f934ac8290113862fe03fa7dfbbd4de3/icon-set.png" /> Building on the strategic foundation of this work, we reinforced the Coalition by Kinship mission as “The Future of Pet Care” by evolving its digital ecosystem and enhancing significant communications across all channels. <img width="510" height="510" width_o="510" height_o="510" data-src="https://freight.cargo.site/t/original/i/bcf8ddb4899936b9634b58db22202b09e530f7927ec81d037c8c3dd41b1e7cc2/IG-post-Copy-3.png" data-mid="86144055" border="0" src="https://freight.cargo.site/w/510/i/bcf8ddb4899936b9634b58db22202b09e530f7927ec81d037c8c3dd41b1e7cc2/IG-post-Copy-3.png" /> <img width="510" height="510" width_o="510" height_o="510" data-src="https://freight.cargo.site/t/original/i/d1cdc57da92ccdf7ef6747199a6bd6861f9ffd96cb7f0a49622b51ef603b0872/IG-post-Copy.png" data-mid="86159162" border="0" src="https://freight.cargo.site/w/510/i/d1cdc57da92ccdf7ef6747199a6bd6861f9ffd96cb7f0a49622b51ef603b0872/IG-post-Copy.png" /> <img width="510" height="510" width_o="510" height_o="510" data-src="https://freight.cargo.site/t/original/i/8b36d4a55ecf66e743ae2cb17dbb208c7b0a8bdb12db2685fa1e28ff445e460e/IG-post-Copy-6.png" data-mid="86144058" border="0" src="https://freight.cargo.site/w/510/i/8b36d4a55ecf66e743ae2cb17dbb208c7b0a8bdb12db2685fa1e28ff445e460e/IG-post-Copy-6.png" /> <img width="510" height="510" width_o="510" height_o="510" data-src="https://freight.cargo.site/t/original/i/e39404c7b8ee2994a413ad52673749e7ce24641ec67f63754396f70bdbdd8f4e/IG-post-Copy-4.png" data-mid="86161430" border="0" src="https://freight.cargo.site/w/510/i/e39404c7b8ee2994a413ad52673749e7ce24641ec67f63754396f70bdbdd8f4e/IG-post-Copy-4.png" /> <img width="510" height="510" width_o="510" height_o="510" data-src="https://freight.cargo.site/t/original/i/9021c4d50e32a3e01cdb3a5d73da175f3d509d709e8d9ed508d631930bdb680b/IG-post-Copy-5.png" data-mid="86144057" border="0" src="https://freight.cargo.site/w/510/i/9021c4d50e32a3e01cdb3a5d73da175f3d509d709e8d9ed508d631930bdb680b/IG-post-Copy-5.png" /> <img width="510" height="510" width_o="510" height_o="510" data-src="https://freight.cargo.site/t/original/i/17b2fea7252d1bbb5c25512ad813e8cb233414275cce9684e59f7acf027946b5/IG-post.png" data-mid="86386482" border="0" src="https://freight.cargo.site/w/510/i/17b2fea7252d1bbb5c25512ad813e8cb233414275cce9684e59f7acf027946b5/IG-post.png" /> Credits Chris O'Flaherty, Creative DirectorAmanda Rodi, Art DirectorEugene Lee, Creative TechnologistDiana Castro, UI/UXMatt Alesevich, Copywriter Results → BMA of New York Global ACE Awards—Honorable Mention, Website Design / 2021 Learn more @&nbsp;kinship.co https://oflair.com/WWF-X-Hewlett-Packard-Enterprise Mon, 05 Jun 2017 02:03:47 +0000 Creative Leader X Brand Storyteller https://oflair.com/WWF-X-Hewlett-Packard-Enterprise <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/061c706a463e9a6b05557066f3c57cb2a404b8bb244dd1a8f195767c0349a8dd/school-of-fish.jpg" data-mid="86960586" border="0" src="https://freight.cargo.site/w/1000/i/061c706a463e9a6b05557066f3c57cb2a404b8bb244dd1a8f195767c0349a8dd/school-of-fish.jpg" /> HP Enterprise X World Wildlife Fund Building a Better Way to Detect Illegal Fishing Oceans support the livelihoods of an estimated 520 million people who rely on fishing and fishing related activities, and 2.6 billion people who depend on fish as an important part of their diet. As part of WWF’s effort to double the world’s sustainably managed fisheries, they’re collaborating on the development of a big data analysis web tool to help in the fight against illegal fishing, it was called DETECT-IT. <img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/800ab9defc5de9c219772c70d8ffd97b179401792c5faff94dc1fae7a5e7e976/hpenterprise-wwf-video_005.jpg" data-mid="20847408" border="0" src="https://freight.cargo.site/w/1000/i/800ab9defc5de9c219772c70d8ffd97b179401792c5faff94dc1fae7a5e7e976/hpenterprise-wwf-video_005.jpg" /> <img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/bdc95b5cce5ceced33e773036c302783a9837600f1a08c9044164eac93e70858/hpenterprise-wwf-video_004.jpg" data-mid="20847409" border="0" src="https://freight.cargo.site/w/1000/i/bdc95b5cce5ceced33e773036c302783a9837600f1a08c9044164eac93e70858/hpenterprise-wwf-video_004.jpg" /> <img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/69fe8bc30e7830116e087538fe311f58d782168a528ca807f82d14f407eb88f3/hpenterprise-wwf-video_003.jpg" data-mid="20847410" border="0" src="https://freight.cargo.site/w/1000/i/69fe8bc30e7830116e087538fe311f58d782168a528ca807f82d14f407eb88f3/hpenterprise-wwf-video_003.jpg" /> <img width="1875" height="1125" width_o="1875" height_o="1125" data-src="https://freight.cargo.site/t/original/i/ea7d9d3682c5979d312a00a625e3906ac0afb6f47d07c5f556189d7f81a568e7/hp_wwf4.jpg" data-mid="20823713" border="0" src="https://freight.cargo.site/w/1000/i/ea7d9d3682c5979d312a00a625e3906ac0afb6f47d07c5f556189d7f81a568e7/hp_wwf4.jpg" /> <img width="1000" height="442" width_o="1000" height_o="442" data-src="https://freight.cargo.site/t/original/i/24db1cde91651579c1863c9646132629878d1b6da594ae6b4ff7af7a278df7ae/logo-lockup.jpg" data-mid="21008245" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/24db1cde91651579c1863c9646132629878d1b6da594ae6b4ff7af7a278df7ae/logo-lockup.jpg" /> Results → HPE Living Progress Award Learn more @ HPE Living Progress https://oflair.com/Amplify-Education Mon, 16 May 2022 16:09:30 +0000 Creative Leader X Brand Storyteller https://oflair.com/Amplify-Education <img width="1920" height="1274" width_o="1920" height_o="1274" data-src="https://freight.cargo.site/t/original/i/1c53b6a763a3431647a8d6e89a2b88ad5e0f41c8954b0fe7587f51ee22eb51f6/amplify-education-07.png" data-mid="142759779" border="0" src="https://freight.cargo.site/w/1000/i/1c53b6a763a3431647a8d6e89a2b88ad5e0f41c8954b0fe7587f51ee22eb51f6/amplify-education-07.png" /> Amplify Education Building a Rigorous &amp; Riveting Brand For All Teachers &amp; Students. A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/de94f92f80a0269bcf1d67adf79e47961e861a6f0f575c719e11742e87a7ea49/A_Artwork-ProductPreviews_AC.png" data-mid="144177467" border="0" src="https://freight.cargo.site/w/1000/i/de94f92f80a0269bcf1d67adf79e47961e861a6f0f575c719e11742e87a7ea49/A_Artwork-ProductPreviews_AC.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/7f21e98a3d95d80309897e92dcf024809e00eddba37206780d2ac62e171629b0/A_Artwork-ProductPreviews_AE.png" data-mid="144177468" border="0" src="https://freight.cargo.site/w/1000/i/7f21e98a3d95d80309897e92dcf024809e00eddba37206780d2ac62e171629b0/A_Artwork-ProductPreviews_AE.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d5a0096bef9c584535c25bc9e4a6d9a1609e3e495c379988209a24f90920def8/A_Artwork-ProductPreviews_AF.png" data-mid="144177469" border="0" src="https://freight.cargo.site/w/1000/i/d5a0096bef9c584535c25bc9e4a6d9a1609e3e495c379988209a24f90920def8/A_Artwork-ProductPreviews_AF.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/f5aae7621580082e083ac8577dbccc7c90b599d70daec3f27e478513b2615594/A_Artwork-ProductPreviews_AM.png" data-mid="144177470" border="0" src="https://freight.cargo.site/w/1000/i/f5aae7621580082e083ac8577dbccc7c90b599d70daec3f27e478513b2615594/A_Artwork-ProductPreviews_AM.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/7f13510b1710c08e0cd2905e9aa642cbf9b5e592919a9f3f2bb07a288c4ce3a1/A_Artwork-ProductPreviews_AR.png" data-mid="144177471" border="0" src="https://freight.cargo.site/w/1000/i/7f13510b1710c08e0cd2905e9aa642cbf9b5e592919a9f3f2bb07a288c4ce3a1/A_Artwork-ProductPreviews_AR.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/24725523601e236e150bfdd7998dad5365a34903e51c178e34d0999ac4f81161/A_Artwork-ProductPreviews_AS.png" data-mid="144177472" border="0" src="https://freight.cargo.site/w/1000/i/24725523601e236e150bfdd7998dad5365a34903e51c178e34d0999ac4f81161/A_Artwork-ProductPreviews_AS.png" /> I helped lead the internal brand team through a complete brand refresh, implemented scalable product design systems, and redesigned all digital/analog sales and marketing collateral.&nbsp; <img width="1920" height="1275" width_o="1920" height_o="1275" data-src="https://freight.cargo.site/t/original/i/2e2211d4385f82c507b1112f59816dca98179016139f858d61ada42b0f247250/amplify-education-06.png" data-mid="142759778" border="0" src="https://freight.cargo.site/w/1000/i/2e2211d4385f82c507b1112f59816dca98179016139f858d61ada42b0f247250/amplify-education-06.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/94869c922c6f4516d3a6b904b804a960d803c04678c0aec31f57c539cda1f9a4/amplify-instagram-02.jpeg" data-mid="142767424" border="0" src="https://freight.cargo.site/w/1000/i/94869c922c6f4516d3a6b904b804a960d803c04678c0aec31f57c539cda1f9a4/amplify-instagram-02.jpeg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9181c1ce923384310cb9acbc9f5d261eb8919afc5b54900be43b1ca289855ada/amplify-instagram-06.jpeg" data-mid="142767429" border="0" src="https://freight.cargo.site/w/1000/i/9181c1ce923384310cb9acbc9f5d261eb8919afc5b54900be43b1ca289855ada/amplify-instagram-06.jpeg" /> <img width="1920" height="1275" width_o="1920" height_o="1275" data-src="https://freight.cargo.site/t/original/i/c83eb414f33004859f29595ec584b32b64d8c2ce9715b50aa961ef06f11336c6/amplify-education-01.png" data-mid="142759773" border="0" src="https://freight.cargo.site/w/1000/i/c83eb414f33004859f29595ec584b32b64d8c2ce9715b50aa961ef06f11336c6/amplify-education-01.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/92aa72d11036b4f8294db2a91ad353c7d953099f8f21aa19a0d2c46a42169722/amplify-instagram-01.jpeg" data-mid="142767423" border="0" src="https://freight.cargo.site/w/1000/i/92aa72d11036b4f8294db2a91ad353c7d953099f8f21aa19a0d2c46a42169722/amplify-instagram-01.jpeg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2bdc64c7fcc609cad1c91421a6bef2b5f6da7a67e9276b3f1da4ac996e9da5dd/amplify-instagram-08.jpeg" data-mid="142767432" border="0" src="https://freight.cargo.site/w/1000/i/2bdc64c7fcc609cad1c91421a6bef2b5f6da7a67e9276b3f1da4ac996e9da5dd/amplify-instagram-08.jpeg" /> <img width="1920" height="1275" width_o="1920" height_o="1275" data-src="https://freight.cargo.site/t/original/i/e887579dbfe8b20d2b606c365db01bcf508549fed3992f180ed05031acbf6bfe/amplify-education-02.png" data-mid="142759774" border="0" src="https://freight.cargo.site/w/1000/i/e887579dbfe8b20d2b606c365db01bcf508549fed3992f180ed05031acbf6bfe/amplify-education-02.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a9ec455f67132abaa1a7e8234a286897270107f357848add71996998ac968eba/amplify-instagram-04.jpeg" data-mid="142767426" border="0" src="https://freight.cargo.site/w/1000/i/a9ec455f67132abaa1a7e8234a286897270107f357848add71996998ac968eba/amplify-instagram-04.jpeg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ea7f48d344cc6075f2f834dc8ef108b5213a385b923f1f4f91ed40f0f73e35aa/amplify-instagram-07.jpeg" data-mid="142767431" border="0" src="https://freight.cargo.site/w/1000/i/ea7f48d344cc6075f2f834dc8ef108b5213a385b923f1f4f91ed40f0f73e35aa/amplify-instagram-07.jpeg" /> <img width="1921" height="1275" width_o="1921" height_o="1275" data-src="https://freight.cargo.site/t/original/i/d6f4df5a16042c689b3c437a5fd750e4e5b3bc311d8fb9871fa1eecb9fc577f5/amplify-education-09.png" data-mid="142769925" border="0" src="https://freight.cargo.site/w/1000/i/d6f4df5a16042c689b3c437a5fd750e4e5b3bc311d8fb9871fa1eecb9fc577f5/amplify-education-09.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a3745da575fa622aae8a100e57c5e3734f84b2a9e69e8c290a5ab805037fd3da/amplify-instagram-03.jpeg" data-mid="142767425" border="0" src="https://freight.cargo.site/w/1000/i/a3745da575fa622aae8a100e57c5e3734f84b2a9e69e8c290a5ab805037fd3da/amplify-instagram-03.jpeg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7edfba81a6ef234abc7f1da808f8ee968c500174706d72866261ad6615de5998/amplify-instagram-05.jpeg" data-mid="142767427" border="0" src="https://freight.cargo.site/w/1000/i/7edfba81a6ef234abc7f1da808f8ee968c500174706d72866261ad6615de5998/amplify-instagram-05.jpeg" /> Attracting and retaining great talent is key to Amplify’s success. I collaborated with the HR Department and helped lead creative strategy, design direction, and production on all national recruiting campaigns. We built Design Systems and Guidelines for all Amplify product lines, including Science, ELA, and Core Knowledge Language Arts. The guidelines and tool kits helped design teams maintain consistency across all verticals. <img width="1920" height="1483" width_o="1920" height_o="1483" data-src="https://freight.cargo.site/t/original/i/0f3cf8dcf96f15666ccaa665fe9c76525d4b07b0b8dd31b18a086c74d5e52644/amplify-education-03.png" data-mid="142759775" border="0" src="https://freight.cargo.site/w/1000/i/0f3cf8dcf96f15666ccaa665fe9c76525d4b07b0b8dd31b18a086c74d5e52644/amplify-education-03.png" /> <img width="1920" height="1140" width_o="1920" height_o="1140" data-src="https://freight.cargo.site/t/original/i/d1694323aa04001dd7e4197c5d65394eeadcf0756c11526c31ec82912174ad2f/amplify-education-04.png" data-mid="142759776" border="0" src="https://freight.cargo.site/w/1000/i/d1694323aa04001dd7e4197c5d65394eeadcf0756c11526c31ec82912174ad2f/amplify-education-04.png" /> <img width="1921" height="1275" width_o="1921" height_o="1275" data-src="https://freight.cargo.site/t/original/i/136306192c52b6039c11613da99d0c302ac6a0383dbc0c5bd115491b299088ea/amplify-education-05.png" data-mid="142759777" border="0" src="https://freight.cargo.site/w/1000/i/136306192c52b6039c11613da99d0c302ac6a0383dbc0c5bd115491b299088ea/amplify-education-05.png" /> Credits Chris O'Flaherty, Creative DirectorDanielle Primiceri, Design DirectorGabriel Parra, Art DirectorAndrea Lausevic, Art Director Nyron McAllister, Visual DesignerPatrick Mahony, Visual Designer, Illustrator Eric Knudtson, Visual Designer Thao Chi Vu, Visual Designer Silverose Productions, Video Area 17, Digital Agency Results → 50 U.S. STATES AND D.C. → 4000+ SCHOOL DISTRICTS IN THE U.S. → 15M STUDENTS Visit amplify.com Follow on Instagram https://oflair.com/Wildlife-Conservation-Film-Festival Wed, 22 Feb 2017 14:22:53 +0000 Creative Leader X Brand Storyteller https://oflair.com/Wildlife-Conservation-Film-Festival <img width="1200" height="747" width_o="1200" height_o="747" data-src="https://freight.cargo.site/t/original/i/9961b1a44c1ffa0eed9f0954974690638714682070ab839fe3b2364e75b9a0e2/wcff_branding.jpg" data-mid="20823689" border="0" src="https://freight.cargo.site/w/1000/i/9961b1a44c1ffa0eed9f0954974690638714682070ab839fe3b2364e75b9a0e2/wcff_branding.jpg" /> Wildlife Conservation Film Festival Conservation Through Film &amp; Community Outreach WCFF promotes and produces interactive events around independent films that promote sustainability and the conservation of biodiversity. To empower the festival’s volunteer communication team, I developed a comprehensive set of visual and verbal guidelines including a design system to help them scale and amplify all creative outreach initatives. <img width="1875" height="1250" width_o="1875" height_o="1250" data-src="https://freight.cargo.site/t/original/i/e091166922f7a43904e1d8d2e5e228847587cc999be637618c32d155dd5b26e2/wcff_branding10.jpg" data-mid="20829131" border="0" src="https://freight.cargo.site/w/1000/i/e091166922f7a43904e1d8d2e5e228847587cc999be637618c32d155dd5b26e2/wcff_branding10.jpg" /> <img width="1875" height="1250" width_o="1875" height_o="1250" data-src="https://freight.cargo.site/t/original/i/3e4fc90633ae243ba03870689f1f2cc175d512514bd043d217faf2af1ada6485/wcff_branding102.jpg" data-mid="20829132" border="0" src="https://freight.cargo.site/w/1000/i/3e4fc90633ae243ba03870689f1f2cc175d512514bd043d217faf2af1ada6485/wcff_branding102.jpg" /> <img width="1875" height="1250" width_o="1875" height_o="1250" data-src="https://freight.cargo.site/t/original/i/fb2b98898b64d6f0958bf05cd65b40acce703decac68492698f3b42f6f012ca1/wcff_branding104.jpg" data-mid="20829129" border="0" src="https://freight.cargo.site/w/1000/i/fb2b98898b64d6f0958bf05cd65b40acce703decac68492698f3b42f6f012ca1/wcff_branding104.jpg" /> <img width="500" height="383" width_o="500" height_o="383" data-src="https://freight.cargo.site/t/original/i/b5f2ce0622cfd74eff34336c5c993b105b38887b0b3a737b772a2d2ff46054b6/filmmaker-image-1.jpg" data-mid="21018031" border="0" src="https://freight.cargo.site/w/500/i/b5f2ce0622cfd74eff34336c5c993b105b38887b0b3a737b772a2d2ff46054b6/filmmaker-image-1.jpg" /> <img width="500" height="385" width_o="500" height_o="385" data-src="https://freight.cargo.site/t/original/i/63f17e6dfeada1581a7223890bc1408748691a4b8066bd7b8f15bc495b119de2/filmmaker-image-2.jpg" data-mid="21018032" border="0" src="https://freight.cargo.site/w/500/i/63f17e6dfeada1581a7223890bc1408748691a4b8066bd7b8f15bc495b119de2/filmmaker-image-2.jpg" /> <img width="500" height="384" width_o="500" height_o="384" data-src="https://freight.cargo.site/t/original/i/f854331a5525c53da8a2ffe1cfa8986e6c4f2819e47f4f9e96ba3109cbb774e9/filmmaker-image-3.jpg" data-mid="21018033" border="0" src="https://freight.cargo.site/w/500/i/f854331a5525c53da8a2ffe1cfa8986e6c4f2819e47f4f9e96ba3109cbb774e9/filmmaker-image-3.jpg" /> <img width="500" height="387" width_o="500" height_o="387" data-src="https://freight.cargo.site/t/original/i/7d7775496acdeb35109904804592305c8d5549530e2efc66c55faa0c627ed0ce/filmmaker-image-4.jpg" data-mid="21018034" border="0" src="https://freight.cargo.site/w/500/i/7d7775496acdeb35109904804592305c8d5549530e2efc66c55faa0c627ed0ce/filmmaker-image-4.jpg" /> <img width="1875" height="1250" width_o="1875" height_o="1250" data-src="https://freight.cargo.site/t/original/i/07464f73589355ee224eb9ae80c2eec2bdacbe2c3836b813d5e945d5fba8e347/wcff_branding103.jpg" data-mid="20829130" border="0" src="https://freight.cargo.site/w/1000/i/07464f73589355ee224eb9ae80c2eec2bdacbe2c3836b813d5e945d5fba8e347/wcff_branding103.jpg" /> <img width="1875" height="1250" width_o="1875" height_o="1250" data-src="https://freight.cargo.site/t/original/i/f22a7ea63c3874899f0622a89e347674bdfdc9b134fb9515599f8b85216ade6a/wcff_branding105.jpg" data-mid="20829128" border="0" src="https://freight.cargo.site/w/1000/i/f22a7ea63c3874899f0622a89e347674bdfdc9b134fb9515599f8b85216ade6a/wcff_branding105.jpg" /> <img width="1875" height="1250" width_o="1875" height_o="1250" data-src="https://freight.cargo.site/t/original/i/251a3538f66b9558191c9372bac3cf69f216d475a7b5f6e9e5ea51a767b9af2b/wcff_branding106.jpg" data-mid="20829127" border="0" src="https://freight.cargo.site/w/1000/i/251a3538f66b9558191c9372bac3cf69f216d475a7b5f6e9e5ea51a767b9af2b/wcff_branding106.jpg" /> <img width="1400" height="906" width_o="1400" height_o="906" data-src="https://freight.cargo.site/t/original/i/9be3f8aaf0a7c26252db03af76fb359943be20b626b616255e629229d72c1fbb/wcff_gallery.jpg" data-mid="20829135" border="0" src="https://freight.cargo.site/w/1000/i/9be3f8aaf0a7c26252db03af76fb359943be20b626b616255e629229d72c1fbb/wcff_gallery.jpg" /> <img width="1400" height="963" width_o="1400" height_o="963" data-src="https://freight.cargo.site/t/original/i/f84e41e59f69d654be073d2b90882575bc7713ee6d508a6eb25afac1edeaeb09/wcff_gallery2.jpg" data-mid="20829134" border="0" src="https://freight.cargo.site/w/1000/i/f84e41e59f69d654be073d2b90882575bc7713ee6d508a6eb25afac1edeaeb09/wcff_gallery2.jpg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/7cc7c31d5a3b0b2d2c41c2b789e5f3275b4e5df8c7fcf98ad241f14a0d3b6526/bryant-park.jpg" data-mid="20829133" border="0" src="https://freight.cargo.site/w/1000/i/7cc7c31d5a3b0b2d2c41c2b789e5f3275b4e5df8c7fcf98ad241f14a0d3b6526/bryant-park.jpg" /> <img width="1200" height="747" width_o="1200" height_o="747" data-src="https://freight.cargo.site/t/original/i/2e055235810bb76630318bf7ae5ba136c51c98c2d0c2fe032a5d44fd1a1d380e/wcff_branding10.jpg" data-mid="20823697" border="0" src="https://freight.cargo.site/w/1000/i/2e055235810bb76630318bf7ae5ba136c51c98c2d0c2fe032a5d44fd1a1d380e/wcff_branding10.jpg" /> Results Global Trend Award→ Video Production (Individual Episode) / AnimationD&amp;AD→ Graphite Pencil / Crafts for Advertising / Animation &amp; Illustration for Digital Marketing / 2017→ Wood Pencil / Film Advertising / Cinema Commercials 121-240 seconds / 2017→ Wood Pencil / Film Advertising / Public Service Commercials / 2017 https://oflair.com/mindbodygreen Thu, 26 Jul 2018 17:42:37 +0000 Creative Leader X Brand Storyteller https://oflair.com/mindbodygreen <img width="2880" height="1616" width_o="2880" height_o="1616" data-src="https://freight.cargo.site/t/original/i/af3b1c7dc305be8ed19fb1bd0e3423a7d8bbb607a5445511874247355f03a4f7/mbg-hero-image.jpg" data-mid="199756578" border="0" src="https://freight.cargo.site/w/1000/i/af3b1c7dc305be8ed19fb1bd0e3423a7d8bbb607a5445511874247355f03a4f7/mbg-hero-image.jpg" /> mindbodygreen Health &amp; Wellness for AllDesigning a transformative media company that is dedicated to inspiring people to live their best life.&nbsp; <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/894d44affdd6f89ae52477b0ed7ab9da25ec0f0d0eb67e3ea8dacc8de9873bf4/03-mbg_16x9_Mixed_02.jpg" data-mid="21312382" border="0" src="https://freight.cargo.site/w/1000/i/894d44affdd6f89ae52477b0ed7ab9da25ec0f0d0eb67e3ea8dacc8de9873bf4/03-mbg_16x9_Mixed_02.jpg" /> <img width="2880" height="1618" width_o="2880" height_o="1618" data-src="https://freight.cargo.site/t/original/i/f5ee0bdf602226ccd27761e531331984503b023f093680ba29692a08f303c882/mbg-icon-set.jpg" data-mid="199756577" border="0" src="https://freight.cargo.site/w/1000/i/f5ee0bdf602226ccd27761e531331984503b023f093680ba29692a08f303c882/mbg-icon-set.jpg" /> With about 10 million unique views per month, the company helped brands reach a millennial audience through rich editorial content, influencer integrations, in-person retreats, a podcast series, newsletters, online classes and in-depth trainings. <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/c83e94ce7dbfbc799ffcc20c8088c6d3326ec776c7b6205ef3e447c96e41394d/mbg_ig_kom_opt.gif" data-mid="21315926" border="0" 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data-src="https://freight.cargo.site/t/original/i/d9dd7f69c79808fca02f0b8ac10064571f767b1aaaac5fb2e5980b49ff310907/mbg_ig_002.jpg" data-mid="21314480" border="0" src="https://freight.cargo.site/w/640/i/d9dd7f69c79808fca02f0b8ac10064571f767b1aaaac5fb2e5980b49ff310907/mbg_ig_002.jpg" /> <img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/212d19c51e841f777aaa6580af2ed8467764eb83ef2367ff55adfa30cf793332/mbg_ig_004.jpg" data-mid="21314484" border="0" src="https://freight.cargo.site/w/640/i/212d19c51e841f777aaa6580af2ed8467764eb83ef2367ff55adfa30cf793332/mbg_ig_004.jpg" /> <img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/8ed47ee2c58dfc0c431843b4bf2d3ded8146de99e0757d928c3b4cc018bba2d5/mbg_ig_027.jpg" data-mid="21317198" border="0" src="https://freight.cargo.site/w/640/i/8ed47ee2c58dfc0c431843b4bf2d3ded8146de99e0757d928c3b4cc018bba2d5/mbg_ig_027.jpg" /> <img width="2800" 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height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/e1aaa98f4629fa2d8193a09198e628e4815116f280a2bfbbc7bd97e4f8ce5e75/mbg_ig_016.jpg" data-mid="21314513" border="0" src="https://freight.cargo.site/w/640/i/e1aaa98f4629fa2d8193a09198e628e4815116f280a2bfbbc7bd97e4f8ce5e75/mbg_ig_016.jpg" /> <img width="2044" height="3310" width_o="2044" height_o="3310" data-src="https://freight.cargo.site/t/original/i/212c4555c2817f755f2417ddbb5a90b1723f82b26d31b2a06396360692bc825b/04_Homepage.png" data-mid="144467474" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/212c4555c2817f755f2417ddbb5a90b1723f82b26d31b2a06396360692bc825b/04_Homepage.png" /> <img width="436" height="879" width_o="436" height_o="879" data-src="https://freight.cargo.site/t/original/i/1890171dccfd33fb321a3610d1afb4d0d383fbfda095e8ec0a3ea222e7c64f22/03_premium.png" data-mid="26995163" border="0" src="https://freight.cargo.site/w/436/i/1890171dccfd33fb321a3610d1afb4d0d383fbfda095e8ec0a3ea222e7c64f22/03_premium.png" /> <img width="436" height="879" width_o="436" height_o="879" data-src="https://freight.cargo.site/t/original/i/28dbd02c04dcc04f636c51f9e9910ce4e2fb68af6637fc82dd52f07b0b255e08/02_featured.png" data-mid="26995164" border="0" src="https://freight.cargo.site/w/436/i/28dbd02c04dcc04f636c51f9e9910ce4e2fb68af6637fc82dd52f07b0b255e08/02_featured.png" /> <img width="436" height="879" width_o="436" height_o="879" data-src="https://freight.cargo.site/t/original/i/58513415efd5848120dbce326573b3ae77fd7dbe2d03a3b0f061114b341303a6/01_standard.png" data-mid="26995165" border="0" src="https://freight.cargo.site/w/436/i/58513415efd5848120dbce326573b3ae77fd7dbe2d03a3b0f061114b341303a6/01_standard.png" /> mbg Revitalize - Annual Event I spearheaded The Performance Project in collaboration with Infinity USA, debuting at the exclusive Revitalize annual event at The Ritz-Carlton, Dove Mountain. This immersive activation brought performance to life, featuring 4D projection videos, interactive experiences, and insights from three elite athletes, boldly linking the car’s exceptional capabilities to the delegates' own drive for excellence. A dynamic fusion of innovation and storytelling, it set a new standard for brand engagement. <img width="2128" height="1192" width_o="2128" height_o="1192" data-src="https://freight.cargo.site/t/original/i/41f38ca464f9e19f4ab05335dbbe040c52066cee1a9b2c3c8a35ab92fbf34a71/the-performance-project.png" data-mid="225038391" border="0" src="https://freight.cargo.site/w/1000/i/41f38ca464f9e19f4ab05335dbbe040c52066cee1a9b2c3c8a35ab92fbf34a71/the-performance-project.png" /> <img width="2124" height="1194" width_o="2124" height_o="1194" data-src="https://freight.cargo.site/t/original/i/e04ec7c5b2b02c44c2168b8c0d00c46a08a76bb9cb84a71d9e7a8431bce2a3aa/the-performance-project-2.png" data-mid="225038434" border="0" src="https://freight.cargo.site/w/1000/i/e04ec7c5b2b02c44c2168b8c0d00c46a08a76bb9cb84a71d9e7a8431bce2a3aa/the-performance-project-2.png" /> <img width="2120" height="1192" width_o="2120" height_o="1192" data-src="https://freight.cargo.site/t/original/i/15175740db37e6a6a03a32655852968e8d252e031be7d0add054aed2ba6f2735/the-performance-project-3.png" data-mid="225038433" border="0" src="https://freight.cargo.site/w/1000/i/15175740db37e6a6a03a32655852968e8d252e031be7d0add054aed2ba6f2735/the-performance-project-3.png" /> Credits Chris O'Flaherty, Creative DirectorAmanda Rodi, Art DirectorMegan Doty, Visual DesignerSarah FitzGerald, Visual Designer Miachel Pruett, Photo Editor / Studio PhotographerAndreas von Scheele, Director/DPAdaeze Elechi, EditorWondersauce, Digital AgencyVisit mindbodygreen.com Follow on Instagram Results → The Webby Awards:&nbsp;Social Media: Health &amp; Fitness | 2018 https://oflair.com/Bloomberg-Businessweek Thu, 02 Mar 2017 01:15:07 +0000 Creative Leader X Brand Storyteller https://oflair.com/Bloomberg-Businessweek <img width="1875" height="1250" width_o="1875" height_o="1250" data-src="https://freight.cargo.site/t/original/i/20cff866708fc794045865fb7b0911d4142cb7295fc5247b5ebc42a75cf4bff3/businessweek_campaign.jpg" data-mid="20849070" border="0" src="https://freight.cargo.site/w/1000/i/20cff866708fc794045865fb7b0911d4142cb7295fc5247b5ebc42a75cf4bff3/businessweek_campaign.jpg" /> Building a Campaign, Just as Loud as the MagAnti-aesthetics, bold imagery, culturaly relevent humor. <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3c2488deca840787ea9a659d24214b90debb1d1b32bc1f32c16a52fc19ae2327/BloombergBusinessweek_4.21.14_Lifestyle.jpg" data-mid="20849231" border="0" src="https://freight.cargo.site/w/1000/i/3c2488deca840787ea9a659d24214b90debb1d1b32bc1f32c16a52fc19ae2327/BloombergBusinessweek_4.21.14_Lifestyle.jpg" /> <img width="477" height="642" width_o="477" height_o="642" data-src="https://freight.cargo.site/t/original/i/ec8a2c91879375398f8709172b77b4c9c7d67209bfa4669121be2708ef154e28/7fbbf3f3d1fcc109933be9fcf375bec4-copy.jpg" data-mid="20849233" border="0" src="https://freight.cargo.site/w/477/i/ec8a2c91879375398f8709172b77b4c9c7d67209bfa4669121be2708ef154e28/7fbbf3f3d1fcc109933be9fcf375bec4-copy.jpg" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c3d2c0539ef6313897a4e3e066632104ad9d8e26f9523276669a739265681c7f/BloombergBusinessweek_8.4.14_Brainiest.jpg" data-mid="20849235" border="0" src="https://freight.cargo.site/w/1000/i/c3d2c0539ef6313897a4e3e066632104ad9d8e26f9523276669a739265681c7f/BloombergBusinessweek_8.4.14_Brainiest.jpg" /> <img width="1875" height="1119" width_o="1875" height_o="1119" data-src="https://freight.cargo.site/t/original/i/097194ee8d6dee91e074016064a1bc13e5b5743f84935e1d2cc553badad3c251/businessweek_campaign2.jpg" data-mid="20849071" border="0" src="https://freight.cargo.site/w/1000/i/097194ee8d6dee91e074016064a1bc13e5b5743f84935e1d2cc553badad3c251/businessweek_campaign2.jpg" /> <img width="1875" height="1875" width_o="1875" height_o="1875" data-src="https://freight.cargo.site/t/original/i/b968539582cf09dea55cbfb9e9092e12cc4230daeeee1c95ecf4bb45a9ef7fdf/businessweek_campaign3.jpg" data-mid="20849068" border="0" src="https://freight.cargo.site/w/1000/i/b968539582cf09dea55cbfb9e9092e12cc4230daeeee1c95ecf4bb45a9ef7fdf/businessweek_campaign3.jpg" /> <img width="1875" height="1135" width_o="1875" height_o="1135" data-src="https://freight.cargo.site/t/original/i/70dd3985fd04da6e7ef002cc74d1efdf3e98fede396d1ea38ec5df21a61a7fe6/businessweek_campaign4.jpg" data-mid="20849069" border="0" src="https://freight.cargo.site/w/1000/i/70dd3985fd04da6e7ef002cc74d1efdf3e98fede396d1ea38ec5df21a61a7fe6/businessweek_campaign4.jpg" /> <img width="1875" height="1446" width_o="1875" height_o="1446" data-src="https://freight.cargo.site/t/original/i/4551d067a55786c07571c6f22ba14a65835058dfcc16d45b54162bdd343bd9df/businessweek_campaign5.jpg" data-mid="20849065" border="0" src="https://freight.cargo.site/w/1000/i/4551d067a55786c07571c6f22ba14a65835058dfcc16d45b54162bdd343bd9df/businessweek_campaign5.jpg" /> <img width="1875" height="1155" width_o="1875" height_o="1155" data-src="https://freight.cargo.site/t/original/i/fd5ada728ae1e83cb7bdf94a07cb9adae4db35cb3acf33035c2623826e9f8702/businessweek_campaign6.jpg" data-mid="20849067" border="0" src="https://freight.cargo.site/w/1000/i/fd5ada728ae1e83cb7bdf94a07cb9adae4db35cb3acf33035c2623826e9f8702/businessweek_campaign6.jpg" /> <img width="693" height="520" width_o="693" height_o="520" data-src="https://freight.cargo.site/t/original/i/75a0365c9833b7c94750059f330ef6476937fc8cd61dd1b4aa881bea9703fc24/18f8187a7a027db049655328c690bb16-copy.jpg" data-mid="20849210" border="0" src="https://freight.cargo.site/w/693/i/75a0365c9833b7c94750059f330ef6476937fc8cd61dd1b4aa881bea9703fc24/18f8187a7a027db049655328c690bb16-copy.jpg" /> <img width="1875" height="2175" width_o="1875" height_o="2175" data-src="https://freight.cargo.site/t/original/i/ec8aa8ef3cb5d4a3d53429d51d0ae4b20cb5d2498a1618849a9efd3002824ad3/businessweek_campaign7.jpg" data-mid="20849064" border="0" src="https://freight.cargo.site/w/1000/i/ec8aa8ef3cb5d4a3d53429d51d0ae4b20cb5d2498a1618849a9efd3002824ad3/businessweek_campaign7.jpg" /> <img width="1875" height="1250" width_o="1875" height_o="1250" data-src="https://freight.cargo.site/t/original/i/20cff866708fc794045865fb7b0911d4142cb7295fc5247b5ebc42a75cf4bff3/businessweek_campaign.jpg" data-mid="20849070" border="0" src="https://freight.cargo.site/w/1000/i/20cff866708fc794045865fb7b0911d4142cb7295fc5247b5ebc42a75cf4bff3/businessweek_campaign.jpg" />