Airwalk & Collective International

Since ‘86

An icon of surf, skate, and snow culture. I led Airwalk's return to market, blending its rebellious heritage with fresh creative direction, bold design, and a renewed connection to a new generation.

Brand Imagery
Directed 12+ annual photoshoots and six seasonal catalogs, establishing a distinctive visual identity across Airwalk’s men’s, women’s, surf, skate, and snow collections.

Print Advertising
Led creative direction for culturally relevant print campaigns across action sports, youth lifestyle, and music publications.

Airwalk Women’s Collection Campaign
Led creative direction for a bold, elevated campaign and digital experience, repositioning the Women’s Collection for a new generation.

Already Famous Integrated Campaign
Led an integrated NYC launch campaign combining influencer partnerships, live events, and an original video series to build excitement around Airwalk’s return to market.

Credits

Chris O'Flaherty, Creative Director
Gabe Re, Art Director
Laura Kotlowski, Visual Designer
Joshua Malinow, Visual Designer
Anthony Cozzi, Visual Designer