Airwalk & Collective International

Since ‘86

The classic brand that shaped the surf, skate and snow movement. I led Airwalk’s re-entry into the market through creative leadership, strategic direction and bold design—translating culture, attitude and performance into meaningful brand experience.

Brand Imagery
Oversaw 12+ annual shoots and six seasonal catalogs, shaping the visual language of Airwalk across men’s, women’s, surf, skate, and snow categories.

Print Advertising
Produced culturally relevant print campaigns spanning action sports, youth lifestyle, and music media.

Airwalk Women’s Collection Campaign
A bold, refined campaign and digital experience built to reposition and amplify the Women’s Collection.

Already Famous Integrated Campaign
A comprehensive NYC launch activation blending influencer strategy, live events, and an original video series—driving momentum for the brand’s re-entry.

Credits

Chris O'Flaherty, Creative Director
Gabe Re, Art Director
Laura Kotlowski, Visual Designer
Joshua Malinow, Visual Designer
Anthony Cozzi, Visual Designer