Blue Origin
The Blue Origin identity was inspired by nature. It celebrates something inherently of the Earth—the simplest, most iconic symbol of flight.
The Essence of Flight
The Blue Origin identity was inspired by nature. It celebrates something inherently of the Earth—the simplest, most iconic symbol of flight.
The feather is a universal symbol. It promises progress, power and a reverence for life.
Netflix X The Wall Street Journal
Pushing the Boundaries of Native Advertising
Pushing the Boundaries of Native Advertising
Blending the latest in Web GL technology and hard journalism to deliver an engaging and award-winning experience.
Results
D&AD
→ Digital Design & Website / 2016
The Webby Awards
→ Best Branded Editorial Experience / 2016
Cannes Lions
→ Best Branded Editorial Experience / 2016
→ Digital Design & Website / 2016
The Webby Awards
→ Best Branded Editorial Experience / 2016
Cannes Lions
→ Best Branded Editorial Experience / 2016
Airwalk & Collective International
Since ‘86
The classic brand that shaped the surf, skate and snow movement. I led Airwalk’s re-entry into the market through creative leadership, strategic direction and bold design—translating culture, attitude and performance into meaningful brand experience.
Brand Imagery
Oversaw 12+ annual shoots and six seasonal catalogs, shaping the visual language of Airwalk across men’s, women’s, surf, skate, and snow categories.
Oversaw 12+ annual shoots and six seasonal catalogs, shaping the visual language of Airwalk across men’s, women’s, surf, skate, and snow categories.
Print Advertising
Produced culturally relevant print campaigns spanning action sports, youth lifestyle, and music media.
Produced culturally relevant print campaigns spanning action sports, youth lifestyle, and music media.
Airwalk Women’s Collection Campaign
A bold, refined campaign and digital experience built to reposition and amplify the Women’s Collection.
A bold, refined campaign and digital experience built to reposition and amplify the Women’s Collection.
Already Famous Integrated Campaign
A comprehensive NYC launch activation blending influencer strategy, live events, and an original video series—driving momentum for the brand’s re-entry.
A comprehensive NYC launch activation blending influencer strategy, live events, and an original video series—driving momentum for the brand’s re-entry.
Credits
Chris O'Flaherty, Creative Director
Gabe Re, Art Director
Laura Kotlowski, Visual Designer
Joshua Malinow, Visual Designer
Anthony Cozzi, Visual Designer
Gabe Re, Art Director
Laura Kotlowski, Visual Designer
Joshua Malinow, Visual Designer
Anthony Cozzi, Visual Designer
Coalition by Kinship
The Future
The Future
of Pet Care
We brought an event experience to life, from nose to tail
To empower the company’s marketing team, we developed a comprehensive set of visual and verbal guidelines, followed by a training workshop to introduce Kinship to their new event identity and collateral.
Building on the strategic foundation of this work, we reinforced the Coalition by Kinship mission as “The Future of Pet Care” by evolving its digital ecosystem and enhancing significant communications across all channels.
Credits
Chris O'Flaherty, Creative Director
Amanda Rodi, Art Director
Eugene Lee, Creative Technologist
Diana Castro, UI/UX
Matt Alesevich, Copywriter
Amanda Rodi, Art Director
Eugene Lee, Creative Technologist
Diana Castro, UI/UX
Matt Alesevich, Copywriter
Results
→ BMA of New York Global ACE Awards—Honorable Mention, Website Design / 2021
Learn more @ kinship.co
Learn more @ kinship.co
HP Enterprise X World Wildlife Fund
As part of WWF’s effort to double the world’s sustainably managed fisheries, they’re collaborating on the development of a big data analysis web tool to help in the fight against illegal fishing, it was called DETECT-IT.
Building a Better Way to Detect Illegal Fishing
Oceans support the livelihoods of an estimated 520 million people who rely on fishing and fishing related activities, and 2.6 billion people who depend on fish as an important part of their diet.
As part of WWF’s effort to double the world’s sustainably managed fisheries, they’re collaborating on the development of a big data analysis web tool to help in the fight against illegal fishing, it was called DETECT-IT.
