Building a Rigorous & Riveting Brand For All Teachers & Students.
A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment.
I helped lead the internal brand team through a complete brand refresh, implemented scalable product design systems, and redesigned all digital/analog sales and marketing collateral.
Attracting and retaining great talent is key to Amplify’s success. I collaborated with the HR Department and helped lead creative strategy, design direction, and production on all national recruiting campaigns.
We built Design Systems and Guidelines for all Amplify product lines, including Science, ELA, and Core Knowledge Language Arts. The guidelines and tool kits helped design teams maintain consistency across all verticals.
Chris O'Flaherty, Creative Director Danielle Primiceri, Design Director Gabriel Parra, Art Director Andrea Lausevic, Art Director
Nyron McAllister, Visual Designer Patrick Mahony, Visual Designer, Illustrator
Eric Knudtson, Visual Designer
Thao Chi Vu, Visual Designer
Silverose Productions, Video
Area 17, Digital Agency