Bloomberg L.P.


Building a Brand to Drive the Global Economy


“We’ve unlocked who we are.”

— Mike Bloomberg













EMPOWERING THE NEXT GENERATION OF INNOVATORS


A campaign to promote the studies in science, technology, engineering and math (STEM). The Bloomberg Tech Scholarship opened a world of possibilities for students all over the world.









CAMPAIGN DEVELOPMENT & DESIGN DIRECTION


<B>ALL was an internal employee celebration and engagement campaign. It featured the diverse and talented people of Bloomberg. Dynamic portraits of nominated employees were displayed throughout the NYC and London headquarters. Comradery and purpose helped energize and unite Bloomberg's global staff.









NATIONAL PRINT CAMPAIGN


BEFORE YOU. 










BRAND VIDEOS



REVEAL ALL SIDES

Producer / AD 





SEE INSIGHTS


Producer / AD





UNDERSTANDING DETAILS & CONNECTIONS

Producer / AD








Results


With this bold new story and identity in place, Bloomberg has broken away from the competition and is charting a new territory in the market.







FOLLOW


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Chris O’Flaherty — 2023

Mark