Coalition by Kinship

The Future
of Pet Care

We brought an event experience to life, from nose to tail

To empower the company’s marketing team, we developed a comprehensive set of visual and verbal guidelines, followed by a training workshop to introduce Kinship to their new event identity and collateral.

Building on the strategic foundation of this work, we reinforced the Coalition by Kinship mission as “The Future of Pet Care” by evolving its digital ecosystem and enhancing significant communications across all channels.


Chris O'Flaherty, Creative Director
Amanda Rodi, Art Director
Eugene Lee, Creative Technologist
Diana Castro, UI/UX
Matt Alesevich, Copywriter


→ BMA of New York Global ACE Awards—Honorable Mention, Website Design / 2021

Learn more @


︎   ︎   ︎

Chris O’Flaherty — 2023