mindbodygreen

Health & Wellness
for All

Designing a transformative media company that is dedicated to inspiring people to live their best life. 

With about 10 million unique views per month, the company helped brands reach a millennial audience through rich editorial content, influencer integrations, in-person retreats, a podcast series, newsletters, online classes and in-depth trainings.

I spearheaded The Performance Project in collaboration with Infinity USA, debuting at the exclusive Revitalize annual event at The Ritz-Carlton, Dove Mountain. This immersive activation brought performance to life, featuring 4D projection videos, interactive experiences, and insights from three elite athletes, boldly linking the car’s exceptional capabilities to the delegates' own drive for excellence. A dynamic fusion of innovation and storytelling, it set a new standard for brand engagement.

Credits

Chris O'Flaherty, Creative Director
Amanda Rodi, Art Director
Megan Doty, Visual Designer
Sarah FitzGerald, Visual Designer
Miachel Pruett, Photo Editor / Studio Photographer
Andreas von Scheele, Director/DP
Adaeze Elechi, Editor
Wondersauce, Digital Agency

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Results

→ The Webby Awards: Social Media: Health & Fitness | 2018